PT Proton Edar Indonesia (PT PEI) as a wholly-owned subsidiary of PROTON Holdings Berhad was established on the 16th of August, 2002 but commenced full operations on the 16th of March 2007.The move proves to be one of Proton’s Brand expansion and development strategies to spread out its presence intensely and dynamically. Only 3 years in the country and Proton Edar Indonesia already offers the market 7 attractive models to target the different Indonesian segments. The models are The Savvy, launched in 2007, that received 2 Awards for Best City Car from Majalah Mobil Motor and Auto Bild Indonesia; the Gen2 and Neo (also launched in 2007), with the more sporty and stylish outlook within the hatchback categories; and not forgetting the mini sedan class, Proton produces the Gen2 Persona, Saga(launched 2009) and Waja(launched 2007) that is highly comfortable and functional. However, the accolade goes to the most recent entrant to the MPV market that is the first ever PROTON’s MPV, the Exora. This model is the biggest sales contributor to PT PEI since its launch and debut at the 17th Indonesian International MotorShow on July 24th, 2009. Until today, Proton Edar Indonesia is still distributing CBU models to the Indonesian market and the increase in sales volume and growth can be seen significantly from year to year. The network development for Proton is accelerating aggressively in the year 2010 and is planning to cover almost all the key market centres and cities of the Jawa Islands, Sumatera, Sulawesi and Kalimantan with as much as 19 one-stop sales centers and 32 after sales service authorized workshops.